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SUMMARY

Product manager accomplished in defining and driving product branding, marketing, strategy and
requirements. Experience includes account and partnership management, and building an online
presence targeting consumers and small business markets.

H E A T H E R K A T T N E R

hkattner9@yahoo.com | 707.815.8150

Negotiate and define product feature set and branding for co-branded set of products with Yahoo
key partner, SBC. Co-branded product set includes, SBC Yahoo Web Hosting, Merchant
Solutions, Business Mail and Domains.

Build and maintain relationship with key stakeholders at SBC through the definition, product
development and launch of co-branded products while continually meeting Yahoo business
needs and satisfying partner requirements.

PROFESSIONAL EXPERIENCE

YAHOO INC., Sunnyvale, CA July 2002 – Present

Product Manager

Act as primary contact for all aspects of product – including term negotiations, product features,
marketing, operations, and customer care. Responsible for all communications to executive
management, cross-functional teams and partner.

Re-structured terms of contract to meet the needs of each business, which effectively lowered
overall costs of development and increased revenue by 10% to Yahoo business unit.

Coordinated initial release of http://webhosting.yahoo.com targeting small business market –
which had 30% growth in average daily orders during first six months.

Co-developed branding and content for Web Hosting release. Defined branding that would
appeal to business market based on their needs.

MICROSOFT CORPORATION, Mountain View CA September 1997 – April 2002

Lead Project Manager, UltimateTV Division June 2001 – April 2002

Developed Web services strategy, product roadmaps, and feature sets by partnering with senior
management and collaborating with cross-functional organizations: Product Management,
Marketing, Engineering, Customer Support, Legal and Operations.

Defined and prioritized Web solutions that met business objectives and critical deadlines
through analysis of technical feasibility, usability studies, site traffic, design optimization,
resource availability and budget consideration – resulting in 3 major site releases within 6
months which improved site accessibility by 85% and ‘stickiness’ by 200%.

Drove Web releases and processes by creating project plans, specifications, schedules, site
standards, content plans, creative briefs, information architecture, usability test cases and QA
test plans.

Lead Project Manager, Microsoft TV Division March 2001 – June 2001

Launched UltimateTV Web site as part of UltimateTV initial product release. Release included -
http://www.ultimatetv.com, and secondary sites targeted at partners and retailers – http://assets.
ultimatetv.com and http://training.ultimatetv.com.

Managed release of Microsoft TV Web solutions – including Microsoft TV Internet that targeted an
international audience of 5 countries: Microsoft TV Developer Program extranet with 150%
membership growth within 6 months: and Microsoft TV intranet, one of Bill Gates’ top 10 favorite
intranets of the year.

Established and directed the Web Project Management team overseeing all projects and client
relationships. Simultaneously managed the release of 7 projects which included intranets,
extranets and Internets.

Web Development Manager February 2000 – February 2001

Managed Content & Design creative team - designers and senior writers. Trained 2 employees
managed 3 contingency staff and multiple third-party vendors. Developed resource planning,
budgets and project priorities.

Design: Lead creative vision for projects – consulted with clients on brand identity and Web
standards, developed creative briefs, prototypes, and navigated design review process to ensure
brand consistency, Web optimization and usability.

Content: Established Web content guidelines and initiated information architecture practices.
Built content assessments, plans, and information architecture, as well as drove client and legal
reviews.

Process: Facilitated process development: analyzed, documented and implemented processes
and established project tracking tool for Content and Design disciplines resulting in greater
efficiencies and communication.

Project Lead/Content Lead, WebTV Networks April 1998 – January 2000

Championed developer support efforts through organization and convinced executives that
WebTV developer support, tools and resources should be available to all developers for free on
a newly re-designed http://developer.webtv.net.

Successfully re-structured Primetime for Developers Program, a paid program, into an online
resource by creating a recognized community of ‘WebTV Pioneers” and re-launching
http://developer.webtv.net as a public Web site.

Initiated, managed and collaborated with a team of writers, developers, designers, tool
developers, and engineers to create a robust set of online developer resources and tools for
WebTV: HTML Reference Guide, JavaScript standards, DHTML, interactive TV guidelines and
code samples, Color Picker tool, WebTV Viewer, online forums, and troubleshooting, as well as
dedicated weekly columns that addressed specific issues.

Program Coordinator, WebTV Networks September 1997 – March 1998

Coordinated all efforts of developer program - developer support via phone and e-mail, Web site,
print collateral, fee collection, database management and organization of first WebTV developer
conference.

Evangelized Web development for television and interactive TV. Instructed developers on
techniques, design and programming that optimizes Web sites for TV and interactive TV.

KAUFMAN BROS. LLP, Menlo Park CA April 1996 – April 1997

Marketing Coordinator

Managed development of all corporate collateral – including first corporate Web site, analyst
reports and brochures.

Co-founded California office with Founding Managing Partner.

LEVI STRAUSS, San Francisco, CA June 1995 – March 1996

Legal Administrator – reviewing trademark and copyright infringement, included management of
legal filing.

Personal Assistant to founding family including travel, personal finances, and scheduling.

KLUTZ PRESS, Palo Alto, CA February 1995 – June 1995

Analyzed and implemented procedure to rectify return procedure, helping to save the company
$400,000 in costs.

Representative for largest buyer, Barnes & Noble, in accounts receivable department.

HOPKINS & CARLEY, San Jose, CA October 1994 – January 1995

Responsible for developing 1995 marketing campaign and corporate collateral for Silicon Valley
Law firm.

Coordinated seminars increasing prospects by 35% and managed prospect data in firm
database.

GE CAPITAL, London, England January 1994 – September 1994

Completed 6-month work visa assisting VP of Finance.

4 months travel abroad including Greece, Spain, Portugal, Italy, Switzerland, Austria, Czech
Republic, and France.

EDUCATION

Bachelors of Science, Graphic Communications, California Polytechnic University, San Luis Obispo, CA
Emphasis in Marketing and Management

Studies at University of London, Kings College